What is KOL Video Background Advertising?
- Zyviz.com
- Oct 28, 2022
- 3 min read
Updated: Jun 12, 2024
KOL video background advertising, a cloud-based and AI powered solution, refers to KOL marketing where the advertisement is inserted into the background of a KOL video before uploading onto YouTube as opposed to having the KOL advertise about a product or service in the video. With ads inserted into the KOL videos, advertising with KOLs become easy, simple and versatile, and brands can achieve high efficiency and effectiveness with their KOL marketing campaigns.
How does KOL video background advertising work?
KOL video background advertising is powered by an array of patented and patent-pending AI technologies. What it does is that it will scan through the KOL video and find a suitable spot to insert ads. It will then extract the KOL out and insert the advertisement into the spot determined. Finally, the engine will paste the KOL back on to create a KOL video with advertisement embedded, as shown in the illustration below.
When the advertisement is inserted, the video can then be uploaded onto YouTube, as shown in the examples below:
What are the different In-Video Advertisement formats available?
Advertisements can be embedded in the KOL videos in the following ways:
1. Motion-Ad - A screen behind the KOL
2. 3D-Ad - A 3D object placed in a natural setting beside the KOL
3. Animation-Ad - An animation moving behind the KOL
What are the advantages of KOL video background advertising?
KOL video background advertising comes with multiple advantages, benefiting advertisers and KOLs alike.
To advertisers, they gain the following benefits:
1. The time needed to finish one KOL video is largely reduced
With KOL video background advertising, videos with advertisements embedded can be finished within hours as opposed to weeks when traditional sponsored videos are used.
2. Costs to KOL marketing can be significantly reduced
Brands can cut 70% of the marketing campaign costs in advertising with KOLs.
3. Alterations to the advertisement can be easily accommodated
Alterations can now be done without any extra cost incurred and efficiently. If the advertiser is not satisfied with the output of the KOL Video with the embedded background advertisement, the advertisement can be easily removed and placed in another KOL video to be uploaded into YouTube.
To KOLs, they gain the following benefits:
1. KOLs can get extra revenue
KOLs can earn revenue from their unsponsored videos. KOL video background advertising turns unsponsored videos into valuable advertising space. KOLs will therefore only need to provide a video and earn extra revenue for allowing the background for advertisement insertion.
2. KOLs will not lose valuable brand collaboration opportunities
While traditional KOL marketing often comes with the risk of the KOL and brand not being able to come to terms, which often results in a failed collaboration, KOL video background advertising ensures success. This is due to the fact that a video rejection by either the advertiser or the KOL can easily be solved by replacing the advertisement in the KOL video with another one, so the KOL won’t risk losing collaboration opportunities even if a rejection occurs.
3. KOLs will not need to tailor content to the advertiser
KOLs will not need to add extra “hard-sell” content for the advertiser. KOL video background advertising works through ad-insertion, so they will only need to provide a clip with a plain background and the engine can then easily insert advertisements for them. The time required for the insertion is also very quick so that it will not delay the KOL uploading the video onto YouTube.
If you are an advertiser in search for an effective KOL advertising solution in YouTube or a KOL looking to gain extra revenue for your YouTube videos, then look no further! Zyviz.com is currently the leading AI-enabled MCN platform in the world, and our ground-breaking KOL video background advertising solution enables advertisers to do KOL video background advertising easily and KOLs to earn extra revenue. Do not hesitate and contact us immediately for effective advertising. Visit www.zyviz.com or contact us through info@zyviz.com.