Increasing brand awareness has always been pivotal to brands, where increased brand awareness may help bring the brand into the consumers’ evoked set, and the consumers may ultimately decide to purchase from the brand[1]. Brands therefore spend a large portion of their marketing budget on advertising that could lead to higher brand awareness among consumers.
In brand awareness campaigns, TV advertising and outdoor advertising are most commonly used, where brands will place their print or video advertisements into their selected location, channel or time-slot. To decide where they would place their outdoor advertisement, brands would usually analyze who their target audience are, and choose an advertising medium, location and time with the highest traffic of the target audience group. For example, if a brand identifies its target audience group who is mostly engaged on TV around 7 a.m., the brand will place its video advertisement on TV in the early morning.
However, while the logic sounds simple, these types of advertising pose a major uncertainty — brands will not know the actual number of audiences who have seen the advertisement.
Furthermore, TV advertising or outdoor advertising is expensive; however, it does not guarantee that the viewers will definitely see the advertisement.. The advertisement therefore would not bring the amount of brand awareness as the brand would like, and the marketing budget spent may then be wasted. For the smaller brands with limited marketing budgets, they cannot even afford it. Last but not least, TV and outdoor campaigns are mostly time limited, and the advertisement will only be shown for a short period of time. The short time period is often not sufficient for the brand to achieve a high level of brand-awareness .
On the other hand, with AI-enabled KOL marketing and the latest KOL video background marketing technology, brands can now get a guarantee on the number of viewers seeing their advertisement placed at the most eye-catching location and within the first minute of the KOL video. These advertisements will forge interactions between the consumers and the brands’ advertisement through the tracking links, and effectively push the consumers through the brands’ marketing funnel. Given more and more people are switching from watching TV to online media platforms like YouTube, the technologies have been proven useful in brand awareness campaigns. By embedding the brands’ advertisement in the background of the KOL video, and then publishing it live on YouTube, brands can be assured that at least 80% of the audience will actually pay attention to the advertisement[2]. This is because such technologies allow the advertisement to be placed near the KOL, where the most eye-catching spot of the video is located, and without covering the KOL at all. KOL MCNs can guarantee the view-counts of the brands' advertisements, the appearance of the advertisement in the first minute of the video, and placement of the brands’ marketing links into the video description, which can effectively help the brands increase brand awareness and push the consumers through their marketing funnel. Below are some examples of how such brand awareness campaigns are achieved:
If you are in the search for a KOL Background Advertising that can help you effectively increase brand awareness, then look no further! Zyviz.com is currently the leading AI-enabled MCN platform in the world, and our ground-breaking KOL video background marketing solution guarantees results on your KOL Marketing campaigns. Visit www.zyviz.com or contact us through info@zyviz.com.